| |
|
| Business Intelligence (BI) |
 |
This concept frames strategy, processes and technology, with the primary objective of supporting the process of decision making of the companies.
Its development began several years ago from now, but it has been evolving and maturing everyday more, since it requires of many factors and conditions to ensure success, it is translated into investment. |
|
In our current competitive surroundings, thus commercially aggressive, so diverse, companies require to apply a greater degree of “knowledge” to their business tasks. Each step given must be the best, the more strategic and the one that benefits the most. For this, we need one the most valuable resources of the era, the Information. It is here, where BI comes up to state support.
By means of BI we are going to design all a strategy to align our corporative factory of information, which serves from the operative levels to the medium levels and the managing levels, including third organizations, such as: Clients and Suppliers.
We will capture the data from our ERP systems, from our CRM we will obtain data regarding the market of external databases, and these will be our sources of information so that along with this technology of BI and our knowledge, we make decisions that are more intelligent.
An implementation of a BI project satisfies to all the units of the company and we can shape it on the following mode:
| Level of User Use |
Information |
BI Technology |
| High Management Managing |
Key Indicators |
Balanced Scorecard |
| High and Medium Management |
Visualization (Graphics and Maps) |
Visualizators |
| Analytic Medium Management |
Behavior Analysis and Trends |
OLAP |
| Operative Medium Management |
Defined Analysis and Reports |
OLAP and Queries ToolsReports |
| Operatives |
Operative Reports |
Queries Tools and Reports |
|
To the above-mentioned technologies, we can also add:
- Event notification
- What if Analysis
- Forecasts
- Data mining
BI must be seen as a whole corporate strategy that is obliged to struggle in order to achieve nowadays-paramount elements to attain the success into a BI project.
How can this be achieved?
- The higher Management must believe in BI benefits.
- Be required to select project promoters, faithful believers that embrace a positive spirit and company’s leaders.
- Must be initiated in the business key areas that represent high returns.
- Results ought to be rather quick and good.
- Identify levels of users and bestow the technology that every individual need requires.
- This process has to be accompanied by educational programs that strengthen in a parallel form the whole process.
Today we have much information available on the BI concept; we recommend stopover these sites:
|
|
 |
| © Copyright March 2012, Gestión Informática, S. A. All rights reserved. |
Developed by GO Creative |
|
|
|